Mahindra Holidays expands into luxury leisure hospitality with new brand

Mahindra Holidays & Resorts India Ltd. (MHRIL) announced its entry into the leisure hospitality business through a wholly-owned subsidiary, Mahindra Hotels and Residences India Limited. The new luxury brand, 'Mahindra Signature Resorts', aims to scale and diversify MHRIL's existing vacation ownership portfolio and attract fast-growing customer segments.

The company plans an initial investment of approximately INR 1000 Crore towards capital expenditure for setting up this new business. MHRIL envisions becoming India's #1 leisure hospitality player, with key elements of this transformation including scaling its core business to 10,000 keys by FY30 and launching "Keystone," a privileged access program.

In addition to rebranding Club Mahindra as Club M, the company is introducing "Mahindra Signature Resorts" as a luxury hospitality brand for the leisure market. These resorts, targeting families seeking immersive experiences, are projected to scale to 2,000 keys by FY30, establishing a two-brand strategy to gain a leadership position.