Lion taps TCS for AI-powered IT transformation and growth

Tata Consultancy Services (TCS) has announced a strategic collaboration with Lion, an Australian and New Zealand beverage company, to manage and transform its information technology landscape. The partnership, effective November 13, 2025, will see TCS leverage its deep domain expertise and AI offerings to enhance Lion's operational resilience and productivity, moving from legacy systems to a modern cloud infrastructure. TCS will also spearhead application development and strengthen cybersecurity protocols.

Under the agreement, TCS will deploy its Cognix™ platform to ensure service resiliency, business agility, and an enhanced customer experience for Lion. This initiative aims to accelerate innovation, deliver tailored technology optimization strategies, and provide function-specific insights, supporting Lion's growth trajectory and fostering continuous innovation across the enterprise.

This collaboration is expected to facilitate revenue upliftment through strategic revenue growth management and the introduction of AI-driven personalized solutions. TCS, with consolidated revenues over $30 bn in the fiscal year ended March 31, 2025, continues to expand its global presence as a digital transformation partner.