Firstsource invests in AppliedAI to enhance enterprise automation

Firstsource Solutions Limited, an RP-Sanjiv Goenka Group company, announced on November 11, 2025, a strategic investment in AppliedAI, an AI workflow automation platform. This investment aims to transform how complex, regulated enterprise processes are automated end-to-end, reinforcing Firstsource’s UnBPO™ strategy, which focuses on technology-first, compliant, and outcome-driven operations.

This move is expected to help clients automate mission-critical, compliance-heavy workflows with full transparency and auditability, improve accuracy and speed, and unlock measurable business outcomes across sectors such as healthcare, financial services, insurance, and government.

The integration of AppliedAI's agentic automation and human-in-the-loop capabilities into Firstsource's core operations will leverage AppliedAI’s Large Work Model to learn enterprise workflows, identify friction points, and re-engineer processes for higher efficiency and business impact. This will allow routine, low-risk tasks to be handled automatically, with only exceptions escalated for human review, promising faster, more accurate, and more resilient operations.

According to Dr. Sanjiv Goenka, chairman of RPSG Group and Firstsource, this investment is a decisive step towards reimagining enterprise operations, emphasizing AI to rearchitect workflows for speed, compliance, and lasting business advantage. Arya Bolurfrushan, founder and CEO of AppliedAI, highlighted that this partnership combines Firstsource's operational expertise with their supervised automation and outcome-based pricing model, redefining how knowledge work gets done.