Cello World reintroduces 'Cello' brand for stationery, reports robust Q2FY26 growth

Cello World Limited (CWL) is reintroducing the "Cello" brand for stationery and writing instruments. Cello Plastic Industrial Works (CPIW) acquired the trademark from BIC Group, and CWL's subsidiary will lease the brand from CPIW. This expands CWL's stationery and writing instruments portfolio to include both Cello and Unomax brands, aiming to leverage existing infrastructure, optimize costs, and enhance operational efficiencies. The company anticipates a significant contribution to revenue growth and margin profile in the coming years.

For Q2FY26, Cello World Limited reported revenue of Rs. 587 crores, a 20% year-on-year increase, and an EBITDA of Rs. 141 crores. The Glass plant in Falna is operating at approximately 55% utilization, projected to reach 80% by Q4FY26. H1FY26 consolidated financial results show revenues from operations at Rs. 1,116.5 crores, Gross Profit at Rs. 576.6 crores (up 10%), and Profit After Tax attributable to owners at Rs. 158.7 crores.

Key growth drivers include continued innovation, distribution network expansion, scaling up branding and digital activities, and growing manufacturing capabilities. The company is poised to become the only domestic consumer products company with an in-house glassware manufacturing unit, following the commissioning of a new facility in Rajasthan with an annual capacity of approximately 20,000 tonnes.