Credo Brands reports mixed Q2, strong H1 FY26 performance

Credo Brands Marketing (MUFTI) announced its Q2 & H1 FY26 financial and business performance. For H1 FY26, total revenue reached ₹283.6 crore, with a gross profit of ₹167.3 crore and a gross margin of 59.0%. EBITDA for H1 FY26 was ₹79.1 crore, with an EBITDA margin of 27.9%. PAT for the first half of the year stood at ₹25.1 crore.

Comparatively, Q2 FY26 saw a total revenue of ₹163.7 crore, down from ₹185.6 crore in Q2 FY25. Gross profit for Q2 FY26 was ₹93.5 crore, with a gross margin of 57.1%. EBITDA for the quarter was ₹48.1 crore, and PAT was ₹18.8 crore. The company reported 443 EBO stores as of September 30, 2025, and working capital days at 217.

Key business updates include a transition into premiumization with 20 new premium stores planned for FY26 and increased focus on digital channels, leveraging platforms like Google and Meta to enhance brand presence and direct-to-consumer business. Despite soft demand in H1, Credo Brands remains confident in its strategic direction.