Orient Electric makes key senior leadership appointments

On November 4, 2025, Orient Electric Limited announced the appointment of three senior management personnel, following a recommendation from its nomination and remuneration committee. Ajay Saraf has been appointed as BU head-switchgear and wires, Aadarsh Rohira as chief digital & information officer, and Rakesh Sorout as head manufacturing operations.

Saraf brings nearly three decades of experience in management, digital transformation, sales, marketing, and P&L management, having previously held leadership roles at Legero India, Kingspan, Panasonic Life Solutions, Havells India, and Philips India. Rohira, with over 16 years of experience in digital transformation and strategy, previously drove digital transformation agendas at Hero MotoCorp, Vodafone Idea, and Unilever.

Sorout's role has been enhanced to head manufacturing operations, reflecting his over 25 years of experience in multi-plant manufacturing and project management, including tenures at Varroc Engineering, Bajaj Electrical, Havells India, LG Electronics, and Mushashi Auto India.