CAMSRep launches Bima Central Administrator to enhance insurance servicing

CAMSRep today unveiled Bima Central Administrator, a digital portal designed for insurers and brokers to enhance e-Insurance Account (eIA) customer servicing. The platform provides real-time visibility of policyholder activities to insurers and distributors, enabling them to track and fulfill service requests and allowing brokers to offer policy servicing across various products and insurers. This portal was launched at the IIA Annual Event 2025 by mayank bathwal, managing director and chief executive of Aditya Birla Health Insurance, and vivek bengani, chief executive of CAMS Insurance Repository.

Bima Central already serves nearly 1 crore eIA holders with 1.3 crore digital policies. The new Administrator extends this capability to industry stakeholders, offering a unified dashboard for managing all eIA-related transactions. Key features include service transaction management (policy servicing, queries, complaints, and claims intimation), instant data reconciliation and reporting, customer analytics, advisor access management, and automated billing. It also enables distributors and brokers to manage policies across over 50 insurers and initiate service requests from a single interface.

CAMSRep manages over 10 million e-Insurance Accounts and 13 million e-Policies, partnering with more than 50 insurers. CAMS Limited, with an aggregate market share of 68% in mutual fund average assets under management, acts as a financial infrastructure and service partner to the asset management industry.