Persistent launches AI-powered experience transformation studio in Pune

Persistent Systems announced on October 30, 2025, the launch of its Experience Transformation (XT) Studio in Pune, India. This space is designed to help enterprises create AI-powered, transformative user experiences, streamline workflows, and drive better outcomes across the product lifecycle by merging creativity with technology. The XT Studio integrates business strategy, UX consulting, and product engineering within an immersive environment, empowering enterprises to design with and for AI.

The XT Studio acts as a co-innovation hub, facilitating collaboration between clients and partners to reimagine user journeys and create seamless experiences that drive measurable outcomes. Its design-led architecture includes Design Thinking and Workshop Areas for innovation sprints, UX Consulting and Collaboration Zones for co-creation, and Immersive Experience Transformation Showcases for industry-specific demonstrations. Persistent plans to expand XT Studio locations to other key regions, including India, the U.S., Europe, and APAC, to attract top talent, partners, and clients.

Sandeep Kalra, chief executive officer and executive director, stated that the XT Studio brings to life Persistent’s platform-led foundation and AI-first strategy, converging design-led thinking, advanced technologies, and deep domain expertise. This initiative aims to help clients challenge conventions, explore new ideas, and rapidly shape solutions that benefit their businesses and end customers, further defining the future of digital transformation.