Heritage Foods acquires majority stake in healthy dessert brand Get-A-Way

Heritage Foods Limited announced its acquisition of a 51% equity share in Peanutbutter and Jelly Private Limited, the company behind the "Get-A-Way" (GAW) healthy dessert brand, for INR 9 crore. The acquisition, approved by Heritage Foods' Board of Directors on October 27, 2025, aims to strengthen its position in the healthy desserts and guilt-free indulgence categories. Get-A-Way specializes in protein ice creams, keto desserts, vegan ice pops, and other food products sold through e-commerce, q-commerce, and retail stores in India.

The acquisition is expected to conclude within 45 days of Board approval, subject to conditions outlined in the Share Purchase Agreement. Following the acquisition, Peanutbutter and Jelly Private Limited will operate as a subsidiary of Heritage Foods. Turnover for Peanutbutter and Jelly Private Limited has shown consistent growth, reporting INR 7.89 crore in FY 2022-23, INR 14.80 crore in FY 2023-24, and INR 18.08 crore in FY 2024-25.

This strategic move is part of Heritage Foods’ growth initiatives, focusing on business expansion, diversification, and enhancing its market reach in the frozen dessert sector. The company also plans to acquire an additional 20% stake from the promoters of Peanutbutter and Jelly Private Limited after March 2026, based on an appropriate valuation.