Thomas Cook India targets senior travel market with new partnerships

On October 16, 2025, Thomas Cook (India) Limited announced a strategic focus on India's senior travel segment, projected to reach 347 million by 2050. The company has partnered with Gen S Life, a lifestyle and community platform for the 55+ demographic, to host a webinar on "Making Pilgrimage Travel Easy & Enjoyable for 55+" on October 29, 2025. This initiative aims to address the unique travel needs of seniors through expert guidance and specialized pilgrimage packages.

The collaboration will leverage Thomas Cook's extensive spiritual circuits across India and its subcontinent, offering convenience features such as guided tours, VIP darshans, AC vehicle transfers, and aerial Char Dham helicopter journeys. The Pilgrimage Plus portfolio is designed to transform spiritual travel into holistic holiday experiences. Additionally, Thomas Cook India plans to launch specialized group tours with elder-friendly hotels, porterage, and experienced tour managers for international destinations.

This strategic move, as highlighted by rajeev kale, president & country head, holidays, MICE, visa – Thomas Cook (India) Limited, reflects the company's commitment to creating inclusive and empowering travel experiences for the expanding "silver economy" of curious and confident senior travellers.