Route Mobile and Kalaam Telecom partner for Middle East WhatsApp Business expansion

Route Mobile has partnered with Kalaam Telecom to deliver WhatsApp Business services to enterprises across the Middle East. This collaboration aims to leverage WhatsApp as a widely used communication platform in the region to enhance customer engagement and drive sales. The partnership will enable Kalaam Telecom to integrate WhatsApp Business service APIs into its operations, offering secure, scalable, and reliable messaging solutions, with future plans for expansion into additional communication channels.

The Middle East's digital economy is projected to grow four-fold to $780 billion by 2030, presenting a significant opportunity for digital solutions. This partnership combines Route Mobile's CPaaS expertise with Kalaam Telecom's regional presence to support this growth. The collaboration was formalized with the signing of a memorandum of understanding at GITEX Global 2025.

According to Rajdip Gupta, managing director and chief executive of Route Mobile, this partnership is a crucial milestone for Route Mobile's expansion in the Middle East. Veer Passi, group chief executive of Kalaam Telecom, emphasized that this collaboration strengthens their ability to deliver seamless omnichannel communication, empowering enterprises in the GCC to elevate customer engagement.