Chalet Hotels launches new luxury lifestyle brand ATHIVA

Chalet Hotels Limited (CHL) has launched its proprietary premium lifestyle hospitality brand, ATHIVA®. The brand's first property will be ATHIVA Resort & Spa, Khandala, a reimagined The Dukes Retreat, featuring 147 rooms including 11 suites.

The company plans to transition five additional properties to ATHIVA, including a renovated business hotel in Navi Mumbai, The Resort at Aksa Beach, and three greenfield projects in Goa and Thiruvananthapuram. Chalet Hotels aims to double ATHIVA's capacity within three years.

ATHIVA® will be implemented across Chalet's existing portfolio and pipeline of hotels. The brand emphasizes joy, sustainability, and wellness, with initiatives like Breakfast@Anytime, Binge Box, Dollops of Joy, and Local Immersions. Chalet Hotels, part of K Raheja Corp, currently operates 11 hotels and resorts with 3,351 keys and has approximately 1,200 rooms under development.