Hero MotoCorp expands into Italy with Pelpi International partnership

Hero MotoCorp has officially entered the Italian market through a distribution partnership with Pelpi International. This expansion, effective October 13, 2025, marks the company's entry into its 49th international market. Pelpi International will manage distribution, sales, service, and parts across Italy, initially focusing on key cities with 36 dealers, and expanding to 54.

The company is launching three models in Italy: the Xpulse 200 4V, Xpulse 200 4V Pro, and Hunk 440. All models are E5+ and EU-compliant. The Hunk 440, priced from €3.990 (incl. VAT), enters the L3e-A2 performance category. The Xpulse 200 4V is available from €2.990, and the Xpulse 200 4V Pro from €3.190.

Hero MotoCorp will offer a standard 3-year warranty on its products, with an additional 2-year warranty as a special launch offering, totaling 5 years. This move leverages the company's global engineering expertise and commitment to sustainable mobility solutions.