RateGain launches SoHo: an AI social media solution for hotels

RateGain Travel Technologies Limited announced the launch of SoHo: Social for Hospitality, a rebranded AI-powered SaaS solution aimed at helping hotels convert social media into a revenue-generating channel. The solution integrates content creation, publishing, engagement, reputation management, influencer marketing, and performance into a single command center. This initiative responds to changing traveler behavior, with WTM research indicating that 62% of travelers base booking decisions on online content, and 72% are influenced by creator content.

SoHo aims to address the shift from a brand-led to a guest-led journey, where social media plays a crucial role in discovery, validation, and decision-making. According to Carla Shaw, general manager, SoHo, it will enable hotels to harness social proof to drive trust, equity, and bookings. Bhanu Chopra, founder and managing director, highlighted SoHo as the only hospitality-first solution that combines extensive travel dataset with AI to ensure measurable and revenue-generating guest interactions.

The announcement signifies more than a name change, reflecting the evolving role of social media in hospitality. SoHo is expected to connect every stage of the guest journey with clarity and measurable results, offering hotels a tool to maximize every social media touchpoint for revenue generation.