RateGain to acquire Sojern for $250m, boosting travel tech portfolio

RateGain Travel Technologies Limited, through its newly incorporated wholly-owned subsidiary, RateGain Merger Sub, Inc., has entered into definitive agreements to acquire Sojern, Inc. and its subsidiaries. Sojern, founded in 2007, offers an AI-powered hospitality and travel marketing and guest engagement platform, reporting an annual turnover of $172.2m for calendar year 2024. The acquisition, valued at $250m for a 100% shareholding, is expected to be completed within 45-90 days, subject to regulatory approvals.

This strategic move aims to deepen RateGain’s presence across the travel and hospitality segment, strengthening its AI-first strategy and unified vision to help hotels acquire, engage, and retain guests. The company will also issue a corporate guarantee of up to $150m for loan facilities to be availed by RateGain Technologies Limited, UK, which will fund the acquisition.

Sojern’s historical turnover for the previous three financial years includes $165.7m in CY 2023 and $149.3m in CY 2022. The acquisition is not a related party transaction.