Radico Khaitan expands Magic Moments vodka with Jamun SpicyMint flavor

Radico Khaitan Limited has launched Jamun SpicyMint, the latest addition to its Magic Moments "Flavours of India" vodka range. This new variant, which blends tangy jamun, cooling mint, and a spicy twist, will initially be available in Uttar Pradesh before a phased rollout across markets including Maharashtra, Assam, Goa, Karnataka, and Rajasthan. The launch aims to build on the success of previous innovative flavors like Alphonso Mango and Thandaai, catering to adventurous consumers.

Magic Moments, recognized as India's No. 1 and the World's 6th largest vodka brand, crossed 7 million cases in FY2025 and reported 20% growth in Q1 FY2026. The Jamun SpicyMint variant will be available in 750 ml bottles, priced at INR 710 in Uttar Pradesh, as well as 375ml, 180ml SKUs, and a pocket pack at INR 180.

This expansion reinforces Radico Khaitan’s commitment to pushing boundaries in the premium vodka segment through inventive fusions of traditional Indian tastes and contemporary craftsmanship. The company highlighted that the new flavor brings together "nostalgia and adventure."