Paytm launches digital gold rewards program for transactions

One 97 Communications Limited (Paytm) has launched a new program enabling users to earn Gold Coins on every transaction, including Scan & Pay, online purchases, money transfers, recharges, and bill payments. These Gold Coins, which amount to 1 percent of the transaction value, can be converted into Digital Gold, with 100 Gold Coins redeemable for 1 actual Gold. Payments made via UPI, credit cards, debit cards, and net banking are eligible, while credit card and RuPay credit card payments on UPI earn double Gold Coins.

The initiative aims to transform daily transactions into opportunities for long-term savings, aligning with the government’s vision of Atmanirbhar Bharat and promoting wealth creation. A company spokesperson highlighted that the program transforms daily payment transactions into lasting value by rewarding users with Gold Coins convertible into Digital Gold, an asset that has always held a special place in Indian households. Paytm believes this initiative will foster a stronger culture of saving and wealth creation.

Paytm continues to enhance its mobile payments platform with innovative solutions. Recent introductions include ‘Reminders’ for recurring expenses, a ‘Monthly Spend Summary’ for financial tracking, ‘personalised UPI IDs’ for enhanced privacy, and features such as 'hide or unhide transactions,' downloadable UPI statements, and home screen widgets for faster payments. These efforts support Paytm's mission to drive financial inclusion and serve half a billion Indians through technology.