SBI Card launches "Khushiyan Unlimited" festive campaign for 2025

SBI Cards and Payment Services Limited announced its "Khushiyan Unlimited" campaign for the 2025 festive season, featuring over 1250 merchant-funded offers, cashback, and instant discounts. These offers will be available across online and offline platforms in over 2900 cities, including tier 2 and tier 3, covering categories such as consumer durables, mobiles, laptops, fashion, furniture, jewelry, e-commerce, and grocery.

The campaign includes instant discount offers on purchases from leading partner brands like Amazon, Reliance Retail group, Max Fashion, Raymonds, and Monte Carlo. Additionally, SBI Card will provide EMI-focused offers with up to 27.5% instant discount across popular categories, including consumer durables, mobiles, and laptops.

Key brands participating in the festive initiative include Samsung, Haier, LG, Sony, OPPO, vivo, Panasonic, Whirlpool, Bosch, IFB, HP, and Lloyd. The disclosure was made on September 22, 2025, at approximately 11:00 AM.