OnMobile expands partnership with Dialog Sri Lanka for VAS aggregation

OnMobile Global has partnered with Dialog Axiata PLC, Sri Lanka's #1 connectivity provider, to serve as the master aggregator for Dialog's value-added services (VAS) portfolio. This agreement significantly expands the existing relationship between the two companies. The master aggregator platform will consolidate various services, including entertainment, mobile gaming, infotainment, and education, into a unified ecosystem, streamlining operations and ensuring regulatory compliance.

OnMobile's mandate encompasses the entire VAS ecosystem, from customer lifecycle management to technical integration, billing, support, and analytics. This end-to-end solution aims to enable Dialog to efficiently scale its offerings, deliver personalized content to both prepaid and postpaid customers, and enhance customer engagement. According to Bikram Sherawat, president & COO of OnMobile Global, this partnership represents an industry shift towards platforms that reduce friction and deliver measurable business impact.

Dialog Axiata PLC, a subsidiary of Axiata Group Berhad, operates Sri Lanka's largest mobile network. OnMobile Global, headquartered in Bangalore, India, is a leader in mobile gaming and entertainment with operations in 69 countries and serves over 125 customers and more than 69 million monthly users globally.