Goldiam counters US tariffs with strategic casting model

Goldiam International has enacted a strategic US casting model to neutralize the impact of new US tariffs on Indian jewelry. Effective August 27, 2025, US tariffs on Indian lab-grown and natural diamond jewelry increased from approximately 16% to 56%.

Goldiam's new model involves its US subsidiary casting raw gold into unfinished jewelry pieces within the United States. These unfinished castings are then shipped to India for finishing, polishing, and diamond setting before being re-exported to the US. This process allows the final jewelry to qualify for tariff exemptions under US Customs rules, as the product retains US origin status due to the US-sourced and cast gold.

This strategy ensures Goldiam's margin profile is protected, volumes are sustained, and a cost advantage over competitors is maintained, with only a 5.5% duty levied on the incremental value addition of diamonds and labor.

Concurrently, Goldiam is expanding its B2C presence in India with its lab-grown diamond brand, ORIGEM, having launched 7 exclusive stores in Mumbai and Bangalore within 10 months. The company plans to open approximately 70 ORIGEM stores across India within the next 18-24 months.