Royal Orchid Hotels launches new Iconiqa brand for modern travelers

Royal Orchid Hotels Limited today unveiled its latest brand, Iconiqa, a strategic move to strengthen its portfolio with a new-age hospitality offering. The company, which already operates over 120 hotels and resorts across India and internationally, anticipates opening an additional 20+ hotels in the current financial year under its various brands.

Iconiqa is designed to provide a lifestyle-driven experience, featuring contemporary design, vibrant dining, and intuitive service. This launch is the beginning of a phased rollout, with the first property ready to welcome guests. Each Iconiqa hotel will integrate modern aesthetics with local character, targeting explorers and business professionals who prioritize both functionality and design.

The introduction of Iconiqa aligns with Royal Orchid Hotels' commitment to evolving with guest preferences and delivering relevant and memorable experiences, as stated by arjun baljee, president of Royal Orchid Hotels. This expansion underscores the group's position as one of India's fastest-growing hospitality chains.