IndusInd Bank, CRED launch new Rupay credit card for online shoppers

IndusInd Bank has partnered with CRED to launch a new Rupay credit card program, offering an "unconstrained rewards experience across all e-commerce." Announced on September 15, 2025, the CRED IndusInd Bank Rupay credit card targets sophisticated digital natives with extensive online shopping habits. This new offering aims to provide higher rewards and frictionless redemption within the CRED ecosystem.

Cardholders will earn points equivalent to 5% on all e-commerce spends and 1% on offline transactions, including CRED Scan and Pay. These points can be redeemed across 500+ CRED pay merchants, 2,000+ products on the CRED store, and for flights (powered by Ixigo) and 800,000+ hotels (powered by Expedia), with each point valued at one rupee. The card also features zero joining fees and a 2-minute application process.

The partnership leverages CRED's curated, digital-native community and IndusInd Bank's banking expertise and lifestyle benefits. Both parties believe this collaboration will capture fast-growing e-commerce and affluent spend segments, reinforcing IndusInd Bank's leadership in the premium consumer space.