Westside launches YNG program to cultivate India's next fashion creators

Trent Limited announced the launch of Westside's Young New Game-changer (YNG) program, an initiative designed to celebrate and nurture India's next generation of fashion creators. For its debut, Westside partnered with NIFT, inviting students to reinterpret two of its in-house labels, Bombay Paisley and ETA, under the new YNG label, resulting in a bold and Gen Z-inspired collection.

The YNG program's first look was revealed on September 11, 2025, at Westside's Media Day, a gathering that included press, content creators, and Westside customers. This dynamic platform provides young designers, stylists, models, influencers, photographers, videographers, and hair and make-up artists with the opportunity to express their talent in a professional fashion environment.

The journey of YNG was documented in a mini-series, "From Sketch to Store: The YNG Journey," which captured the creative process from initial sketches to the final reveal. Trent Limited, part of the Tata Group, operates various retail concepts including Westside, a leading fashion retail chain, and Zudio, a value fashion format.