Proximus Global and Claro CENAM partner on A2P messaging, security in Latin America

Claro CENAM, a subsidiary of América Móvil, has chosen Proximus Global to manage the monetization and security of its A2P messaging services throughout Latin America. This agreement, leveraging Proximus Global's 365squared technology, aims to capitalize on the region's A2P market, which is projected to reach a revenue of $5 billion by 2030. The partnership seeks to protect end-users from fraud and enhance the reliability of A2P messaging.

The collaboration integrates the strengths of BICS, Telesign, and Route Mobile within Proximus Global to establish a secure A2P ecosystem. This initiative focuses on safeguarding customer experience, preserving network value, and ensuring reliable, secure message delivery for businesses and end-users. Proximus Global emphasizes its commitment to preventing fraudulent activities such as spam, smishing campaigns, and artificially inflated traffic (AIT).

América Móvil, the leading telecommunications provider in Latin America, reported 402.1m access lines, including 323.9m wireless subscribers, as of March 31, 2025. Proximus Global, which reaches over 5bn subscribers, is dedicated to transforming digital identity and communications with built-in fraud protection across the customer lifecycle.