Lucent Industries acquires Mobavenue Media for INR 59.68 crores

Lucent Industries Limited (LIL) has completed the acquisition of 100% of the equity shares of Mobavenue Media Private Limited (MMPL) for INR 59.68 crores. The price per share was INR 57,890. This strategic move, approved by LIL's shareholders on August 29, 2025, aims to streamline operations, enhance business synergies, and achieve greater operational efficiencies between the two entities. The Share Purchase Agreement was signed on September 3, 2025.

Mobavenue, an AI-powered, cloud-based advertising and consumer growth technology company, was incorporated on November 27, 2017. The company specializes in digital media, advertising, and mobile advertising, with platforms designed to connect marketers with consumers. Mobavenue reported a total income of INR 9,828.33 lacs for FY 2023-24, with a PAT of INR 1,417.39 lacs and a net-worth of INR 3,530.72 lacs.

This acquisition is classified as a related party transaction, as Mobavenue's existing promoters, Kunal Kothari, Tejas Rathod, and Prachi, are also promoters of Lucent Industries Limited. The transaction was conducted at arm's length. Mobavenue has a global presence in India, Singapore, Russia, United Arab Emirates, Australia, United Kingdom, United States of America, Indonesia, and Malaysia. The acquisition is expected to be completed within 90 days.