Lucent Industries acquires Mobavenue Media for digital advertising growth

Lucent Industries Limited (LIL) has entered into a Share Purchase Agreement to acquire 100% of the equity shares of Mobavenue Media Private Limited (MMPL) from its existing promoters. This acquisition, approved by shareholders on August 29, 2025, follows an earlier intimation on July 2, 2025, and is expected to be completed within 90 days. The transaction involves a cash consideration of INR 57,890 per share, totaling approximately INR 59.68 crores.

Mobavenue Media, incorporated on November 27, 2017, is an AI-powered, cloud-based advertising and consumer growth technology company with a presence in multiple countries including India, Singapore, and the United States. In FY 2023-24, Mobavenue reported a total income of INR 9,828.33 lacs, profit after tax (PAT) of INR 1,417.39 lacs, and a net worth of INR 3,530.72 lacs. The acquisition is classified as a related party transaction.

The strategic rationale behind this acquisition includes streamlining operations, enhancing business synergies, and achieving greater operational efficiencies. LIL anticipates improved financial stability, better capital allocation, and a stronger market position by integrating Mobavenue’s expertise and technological capabilities in digital marketing and mobile advertising.