Firstsource named market leader for mortgage reinvention by HFS Research

Firstsource Solutions Limited, an RP-Sanjiv Goenka Group company, has been named a Horizon 3 Market Leader in HFS Research's "HFS Horizons: The Best Service Providers for Mortgage Reinvention, 2025" report. This recognition highlights Firstsource’s capability to deliver end-to-end mortgage modernization through ecosystem collaboration, technology innovation, and transformation-led partnerships. The company’s tech-enabled, operations-first approach, supported by its subsidiary Sourcepoint, is noted for delivering a multi-touchpoint borrower experience across the entire mortgage lifecycle.

The evaluation by HFS Research assessed global service providers on their vision, execution, and market impact within the mortgage value chain. Firstsource earned its distinction by reimagining the borrower experience from application to loan disposition, investing in mortgage-specific Generative AI (GenAI) innovation, and deploying its unique UnBPO™ model to achieve measurable client outcomes. Vivek Sharma, head – BFS, CMT, and emerging geos at Firstsource, emphasized the company’s focus on domain expertise and ecosystem partnerships to drive transformation.

Key highlights from the report include Firstsource's ownership of the borrower experience, its proprietary Mortgage LLM trained on industry data for contextual intelligence, and an integrated suite of API-integrated assets for smaller lenders. The company also boasts a robust global delivery footprint with 8 centers worldwide, including an AI CoE for mortgage, serving over 500 clients, including two of the top five US banks and 12 of the top 20 mortgage lenders/servicers.