Eicher Motors: Motorcycle Sales Strong, Exports Continue Driving Growth

Royal Enfield, a division of Eicher Motors, reported monthly sales of 114,002 motorcycles in August 2025, a 55% increase compared to August 2024. Domestic sales climbed to 102,876 units, up 57% from the previous year, while exports reached 11,126 motorcycles, a 39% increase from August 2024. For the year-to-date, total sales reached 467,575 units, a 27% rise over the same period last year.

The strong performance was supported by the launch of new models, including the 2025 Hunter 350 in Graphite Grey and the Guerrilla 450 in Shadow Ash. B. Govindarajan, managing director and chief executive of Royal Enfield, highlighted the positive momentum heading into the festive season and the continued strong performance of exports. The company also announced Motoverse 2025 in Goa and the inaugural Himalayan Spirit off-road experience.

In other updates, Royal Enfield revealed the 5th season of its #ArtOfMotorcycling platform, themed Cine-Verse, inviting artists from 12 countries to design movie posters. The company’s global presence now includes over 2,000 stores in India and nearly 850 stores across more than 60 countries, supported by two technical centers and six CKD assembly facilities worldwide.