RateGain partners with Profitroom to boost MEA hotel distribution

RateGain Travel Technologies Limited and Profitroom have formed a strategic partnership aimed at strengthening distribution capabilities for hotels in the Middle East and Africa (MEA). The collaboration, announced on August 28, 2025, integrates Profitroom’s hotel technology with RateGain’s channel manager, providing hotels with real-time connectivity to over 400 global demand partners. This unified system is designed to streamline booking, distribution, pricing, marketing, and guest engagement, thereby enhancing profitability and reducing the risk of overbookings.

The partnership targets APMEA as a key growth market for RateGain, capitalizing on rapid digital adoption and evolving travel trends. By offering smarter technology, deeper insights, and connected solutions, RateGain and Profitroom aim to help hotels drive direct bookings, improve efficiency, and build stronger guest relationships. Profitroom specializes in high-converting booking engines, CRM tools, and marketing automation designed to increase direct bookings and guest loyalty.

RateGain, an AI-powered SaaS solutions provider for travel and hospitality, serves over 3,200 customers and 700 partners across more than 100 countries. The company supports revenue generation through acquisition, retention, and wallet share expansion for various travel segments, including hotels, airlines, and car rentals.