FilingReader Intelligence
Radico Khaitan launches luxury vodka 'Spirit of Kashmyr'
July 28, 2025 at 04:19 AM UTC•By FilingReader AI
Radico Khaitan Ltd launched 'The Spirit of Kashmyr' luxury vodka, marking its entry into the high-end segment as part of its premiumisation strategy.
The vodka comes in Indian Natural and Indian Saffron variants, priced at INR 2,500 and INR 3,000 respectively in Uttar Pradesh. The company will roll out first in Uttar Pradesh, followed by Goa and Maharashtra.
The launch targets the luxury vodka space currently dominated by imported brands.
This report was generated by FilingReader's AI system from regulatory filings and company disclosures. To request a correction, contact editorial@filingreader.com
Primary Source Document
BSE:RADICO•Bombay Stock Exchange
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