City Pulse Multiventures acquires Matrubharti Technologies via share swap

City Pulse Multiventures Limited will issue 4,275,900 equity shares at INR 358 each to acquire 100% of Matrubharti Technologies Private Limited through a share swap.

The swap ratio is 1:12, meaning 12 City Pulse shares for every Matrubharti share. The acquisition targets Matrubharti's digital content platform, which serves 3 million readers with over 1 million stories.

The transaction will expand City Pulse's business into online literature. Shareholders will vote on the deal at an extraordinary general meeting on August 8, 2025.