Zee Entertainment focuses on digital growth and content strategy

Zee Entertainment Enterprises has released an investor presentation outlining its strategic focus on digital growth and content creation. The presentation highlights the company's resilient recovery and robust financial foundation, including a 390 basis point improvement in margin. The company is reinforcing its presence in the Free-To-Air (FTA) market of approximately INR 4,000 crs to capture a larger share of ad spends. Zee is expanding its digital presence, with its Z5 OTT platform focusing on regional content, original programming, and micro-drama formats to enhance its pan-India subscriber base. Zee has also augmented its board with relevant skills in the Tech and M&E sector and improved its ESG Score. The company intends to pursue transformational strategic initiatives, including potential expansion into areas such as sports, gaming, and new international markets.