Crompton launches summer cooling campaign: #Aankhbandkarkelelo

Crompton Greaves Consumer Electricals Limited (BSE: 539876) has announced the launch of its summer campaign, "#Aankhbandkarkelelo," highlighting the reliability and performance of its air coolers. The campaign underscores the company's commitment to providing fast and effective cooling solutions to consumers. Featuring Crompton's legacy of engineering excellence, the campaign conveys the deep trust consumers have in the brand's ability to deliver powerful air delivery and long-lasting performance, even in peak summer conditions. The integrated campaign will be promoted across TV, digital platforms, print, outdoor advertising, and cinemas. The company has also made the announcement available on its website.