HUL invests in Lucro to boost plastic recycling

Hindustan Unilever Limited (HUL) has announced an investment to acquire a 14.3% stake in Lucro Plastecycle Private Limited, a leading player in recycled flexible plastics. The investment, approved by HUL's Board of Directors on March 20, 2025, aims to bolster plastic circularity by increasing the availability of recycled content for flexible packaging and contribute to a zero plastic waste future. The move is aligned with HUL's sustainability goals and the government's vision for waste reduction. Lucro specializes in transforming post-consumer flexible plastics into high-quality recycled materials. HUL believes this investment will significantly increase recycling capacity and drive the commercial adoption of post-consumer resin, setting a new benchmark for sustainable practices.