Hindalco unveils new brand, invests to disrupt manufacturing

** Hindalco Industries, the metals flagship of Aditya Birla Group, has unveiled a new brand identity, marking its evolution from a materials supplier to an engineered solutions provider. The company plans to invest ₹45,000 crore in its aluminium, copper, and specialty alumina businesses to deliver next-generation, high-precision engineered products. Hindalco is focusing on industries like electric mobility, renewable energy, semiconductors, and high-end electronics. As part of its transformation, Hindalco is also emphasizing sustainability and circularity, with initiatives like India's first e-waste recycling plant and renewable energy projects. For the fifth consecutive year, Hindalco has been recognized as the World's Most Sustainable Aluminium Company by the Dow Jones Sustainability Indices. With 52 manufacturing units across 10 countries, Hindalco is the world's largest aluminium company by revenues and is committed to being a catalyst for change across industries.