eMedia acquires strategic stake in VFX specialist Pristine World

eMedia Holdings Limited, through its subsidiary eMedia Investments Proprietary Limited, has announced the acquisition of a 30% strategic equity interest in Pristine World Holdings Limited. This $6,920,404 transaction, funded from existing cash, is set to be effective from October 1, 2025, subject to regulatory approval and a shareholder agreement.

Pristine World, beneficially owned by Convergence IT Services FZCO, owns MR Factory, a specialist in visual effects (VFX). This acquisition grants eMedia access to MR Factory's technology and innovation, enhancing eMedia's content production pipeline with high-quality VFX capabilities for film, television, and commercial markets, including Computer Generated Imagery and motion capture. eMedia also made a significant investment in VFX Studios in Hyde Park, which will utilize MR Factory's expertise.

The net asset value of Pristine World was $22,913,897 as at September 30, 2025, with a net profit of $1,857,650 for the nine months ended September 30, 2025. This constitutes a category 2 transaction under JSE Listings Requirements and does not require shareholder approval.