Blu Label to restructure group, eyes Cell C listing and sale

Blu Label Unlimited Group Limited, formerly Blue Label Telecoms, has released a circular outlining a significant group restructure and the potential listing and partial sale of Cell C. Shareholders are advised of upcoming strategic initiatives designed to unlock and deliver value. These include a pre-listing restructuring, a potential listing of Cell C Holdings Limited ("Cell C ListCo"), and a sell-down of Cell C shares by The Prepaid Company Proprietary Limited ("TPC") to qualifying investors.

The circular, available on Blu Label's website, includes details on the transfer of additional Cell C shares to executives for the Executive Scheme. It also convenes a general meeting for shareholders to vote on necessary authorisations. Key dates include a notice record date of Friday, September 12, 2025, a last day to trade on Tuesday, October 7, 2025, and the general meeting of shareholders at 10:00 on Monday, October 20, 2025, with results released the same day.

Further to previous announcements, Cell C Limited has prepared presentations on its business, which were made available on Blu Label's investor relations website on May 26, 2025, and September 22, 2025. These presentations can be accessed via a specified link on the company's website.