Blu Label subsidiary takes controlling stake in Cell C

The Prepaid Company Proprietary Limited (TPC), a subsidiary of Blu Label Unlimited Group Limited, has received conditional approval from the Competition Tribunal to acquire an additional 4.04% shareholding in Cell C Limited. This acquisition will increase TPC's stake in Cell C from 49.53% to 53.57%, establishing TPC as the controlling shareholder.

This development marks a significant milestone in advancing Blu Label's strategic objectives and operational capabilities within the telecommunications sector. The transaction will see TPC acquire the additional interest from Cedar Cellular Investments 1 (RF) Proprietary Limited.

The announcement was made by order of the Board of Directors of Blu Label on September 4, 2025. Investec Bank Limited is the JSE equity sponsor, Rand Merchant Bank is the transaction sponsor, and Werksmans Inc serves as the legal advisor.