HKTVmall reports October recovery, unveils ambitious 2026 plans

HKTVmall experienced a mild recovery in October 2025, with average daily gross merchandise value (GMV) on order intake increasing by 2.8% month-on-month to HK$22.2 million. This culminated in a monthly GMV of HK$688.0 million. Unique customers grew 1.6% month-on-month to 620,000, and monthly active unique devices reached 1.61 million, indicating strong customer engagement despite structural challenges in Hong Kong's retail sector.

Looking ahead to 2026, HKTVmall plans to invest HK$250.0 million in marketing to increase active unique devices from 1.6 million to 2.0 million, aiming for one in three Hong Kong adults to be an HKTVmall user. The company will also introduce personalized pricing and expand its customer segments to include silver-haired users, younger demographics, and mainland visitors, supported by its Lite App and WeChat mini-program.

Furthermore, HKTVmall intends to upgrade its express delivery service to 3-hour coverage, encompassing 80,000 to 100,000 product items across supermarket, wet market, and personal care categories. The existing 8-hour delivery, launched in 2024, already accounts for over 50% of GMV and has shown a 4x higher purchase frequency among users.