BAIOO reports strong Q3 2025 user growth amid new game launches

BAIOO Family Interactive saw its Quarterly Active Accounts (QAA) reach 10.2 million in Q3 2025, a 29.1% increase quarter-over-quarter and 37.8% year-over-year. Quarterly Paying Accounts (QPA) also rose to 1.1 million, up 22.2% both quarter-over-quarter and year-over-year. This growth is primarily attributed to new game launches in Q3 2025 and sustained momentum from existing titles.

Average Revenue Per Quarterly Paying Account (ARQPA) for BAIOO was RMB141.2, marking a decrease of 19.2% from the previous quarter and 13.2% from the same quarter in 2024. This decline reflects the company's user growth structure, where new paying users driven by recent game launches contributed to growth but primarily based on initial experience, impacting overall ARQPA.

The company highlighted successful operational results from core products, including the August summer holiday version of Legend of Aoqi mobile game and Aola Star Mobile's collaboration with The Legend of Nezha IP. BAIOO plans to launch two self-developed games between late 2025 and mid-2026, and intends to accelerate its overseas market expansion.