Be Friends reports mixed Q3 2025 GMV performance

Be Friends Holding Limited announced a Gross Merchandise Volume (GMV) of approximately 2.55 bn yuan for the third quarter of 2025, marking a 12.07% decrease compared to the same period in 2024. Despite this quarterly decline, the cumulative GMV for the first three quarters of 2025 reached approximately 9.53 bn yuan, representing a 7.56% increase from the first three quarters of 2024.

The company, a leading all-media service provider in China, specializes in comprehensive video application services. These include live-streaming, video content production, product sales, and system maintenance for new media platforms, industrial customers, and broadcasters.

This voluntary announcement is based on a preliminary review of unaudited operational data and has not been reviewed or audited by the group's auditors. The information is provided for reference only and does not fully represent the group's total revenue or financial performance. Shareholders and potential investors are advised to exercise caution.