Pop Mart sees robust H1 2025 growth, led by plush toys and global expansion

Pop Mart International Group reported a substantial revenue increase of RMB13,876.3 million for the first half of 2025, marking a 204.4% year-on-year growth. Gross profit soared by 234.4% to RMB9,761.1 million, with the gross profit margin expanding to 70.3% from 64.0% in H1 2024. Profit for the period surged by 385.6% to RMB4,681.7 million, attributable to strong sales performance and effective cost control.

The robust growth was broadly distributed, with PRC operations revenue rising 135.2% to RMB8,282.8 million. Asia Pacific saw a 257.8% increase to RMB2,850.9 million, while the Americas experienced an impressive 1,142.3% jump to RMB2,264.9 million. Europe and other regions grew by 729.2% to RMB477.7 million. Plush toys emerged as a bestseller, with revenue increasing by 1,276.2% to RMB6,139.2 million and accounting for 44.2% of total revenue.

Pop Mart’s proprietary products continued to be a major driver, contributing 99.1% of total revenue, an increase of 213.8% to RMB13,753.4 million. THE MONSTERS IP alone generated RMB4,814.0 million, growing 668.0% year-on-year. The company expanded its global footprint, operating 571 stores and 2,597 roboshops in 18 countries, with 40 new stores and 105 new roboshops added in H1 2025.