Bilibili grants RSUs to employees amid strong financial growth

On September 25, 2025, Bilibili Inc. granted an aggregate of 2,077,820 Restricted Share Units (RSUs) to 151 employees. These RSUs, representing 0.50% of the total shares, will vest between September 25, 2026, and September 25, 2029, with no additional performance targets. The grant aligns with the Second Amended and Restated 2018 Share Incentive Plan, aiming to link employee interests with shareholder value and enhance loyalty.

This comes as Bilibili reported robust financial performance for the first half of 2025, with net revenues increasing by 21.6% year-over-year to 14,340,938 yuan. Gross profit surged by 51.7% to 5,214,944 yuan, and the company achieved a net profit of 207,606 yuan, a significant turnaround from a net loss of 1,372,780 yuan in the same period of 2024. Mobile games and advertising were key revenue drivers, growing by 68.0% and 20.0% respectively.

The company's strong liquidity position, with cash and cash equivalents, time deposits, and short-term investments totaling 22,294,662 yuan as of June 30, 2025, further supports its strategic initiatives. The RSU grants emphasize Bilibili's focus on sustainable growth and profitability through talent investment, while continuing to expand its content ecosystem and monetization efficiency.