Weimob achieves profit turnaround despite revenue dip

Weimob Inc. reported total revenue of RMB775.5 million for the first half of 2025, a 10.6% year-on-year decrease. However, adjusted total revenue increased by 7.8% compared to the same period last year. The company achieved a gross profit of RMB582.3 million, up 1.1% from RMB575.9 million in the first half of 2024, with the gross profit margin rising from 66.4% to 75.1%.

A key highlight was adjusted earnings before interest, tax, depreciation, and amortization (EBITDA) reaching RMB71.8 million, a 140.7% improvement from a loss of RMB176.3 million in 2024. Adjusted net earnings were RMB16.9 million, a significant turnaround from a loss of RMB187.4 million in the prior period. Revenue from Subscription Solutions was RMB437.9 million, a 10.1% decrease, while Merchant Solutions revenue was RMB337.6 million, an 11.3% decrease. AI-related revenue contributed RMB34 million.

As of June 30, 2025, cash and bank deposits stood at approximately RMB1,574 million. The group continues to leverage AI technology and multi-platform strategies, including Tencent Advertising, Xiaohongshu, and Alipay, to drive growth and efficiency.