Homeland Interactive's H1 2025 sees revenue dip, profit up despite market shifts

Homeland Interactive Technology Ltd. reported a 13.1% year-on-year decrease in revenue to 726.0 million yuan for the six months ended June 30, 2025, down from 835.7 million yuan in the same period of 2024. This was primarily attributed to a 30.6% decline in self-developed mobile games revenue due to commercial strategy adjustments. Despite this, profit attributable to owners of the company rose by 33.5% to 37.4 million yuan, compared to 28.0 million yuan in the prior year, primarily due to a 50.8% reduction in selling and marketing expenses to 128.6 million yuan.

The group's gross profit decreased by 22.9% to 318.4 million yuan, with the gross profit margin falling to 43.8% from 49.4%. However, profit before income tax saw a substantial increase of 55.6% to 62.8 million yuan. Third-party mobile games revenue surged by 123.4% year-on-year to 196 million yuan, providing strong support to the overall revenue. Adjusted net profit attributable to owners of the company, excluding non-cash items, reached 74.9 million yuan.

As of June 30, 2025, the group's cash and cash equivalents stood at 827.7 million yuan, an increase from 755.0 million yuan at the end of 2024. The company did not declare an interim dividend for the period.