East Buy's revenue declines 32.7% but private label products drive growth

East Buy Holding Limited reported total net revenues from continuing operations of RMB4,392,071 thousand for FY2025, a 32.7% decrease from RMB6,525,551 thousand in FY2024. Despite this, the company achieved a net profit of RMB6,191 thousand from continuing operations, turning positive from a loss in the first half of FY2025. Adjusted profit from continuing operations increased by 30.0% to RMB135.4 million for FY2025, excluding the one-off financial impact from the disposal of Time with Yuhui.

The private label product business emerged as a major growth driver, contributing approximately 43.8% of the total GMV for FY2025. The company launched 732 new SPUs in private label products during the year, an increase from 488 SPUs in FY2024. GMV for FY2025 reached RMB8.7 billion, with 91.6 million paid orders on Douyin.

East Buy continues to strengthen its supply chain and expand product categories, reinforcing its commitment to quality and sustainable development. The company also reported RMB2.5 billion in cash and cash equivalents as of 31 May 2025.