Smoore warns of significant profit decline for first half

Smoore International Holdings expects profit for the period ended June 30, 2025, to be 442.9 million yuan to 541.4 million yuan, a 21% to 35% decrease year-on-year despite 18% revenue growth.

The decline is attributed to a 175.6 million yuan increase in non-cash share-based payment expenses, higher distribution and selling expenses for self-branded products, and increased legal expenses.