Baozun reports strong 2024 growth, outlines future strategy

** Baozun Inc. (HKEX: 9991), a leading brand e-commerce service provider and digital commerce enabler in China, released its 2024 annual report, showcasing 6.9% revenue growth to RMB9,422.2 million. Despite global volatility, the company achieved operating profit breakeven, driven by a focus on technology, operational efficiency, and strategic transformation into three business lines: e-Commerce (BEC), Brand Management (BBM), and International (BZI). Looking ahead, Baozun plans to execute its three-year strategic transformation, maintain sustainable growth, diversify revenue, and ensure financial stability.