Natural Food International expects profit surge amid strategy shift

Natural Food International Holding Limited (HKEX: 1837) projects a net profit of RMB180 million to RMB194 million for the year ending December 31, 2024, marking an 18% to 28% increase compared to the RMB152 million profit in 2023. This positive outlook comes as the company strategically adjusts its retail operations, planning to close approximately 210 concessionary counters in 2025. The closure is expected to reduce revenue by RMB50 million to RMB80 million in fiscal year 2025. The projected profit surge is attributed to the successful implementation of its business development strategy and effective cost control measures, notably a significant increase in offline channel sales compared to the previous year. The company will provide further updates and details in its annual results announcement, expected by the end of March 2025.