Yinsheng Digifavor expects profit jump for 2024

Yinsheng Digifavor Company Limited (HKEX:3773) announced a positive profit alert, forecasting a profit attributable to shareholders in the range of RMB28.0 million to RMB30.0 million for the year ended December 31, 2024. This represents a substantial increase compared to the RMB16.4 million reported for the previous year. The expected profit surge is primarily attributed to the Group's improved overall gross profit margin, resulting from optimized cost structures across its core business segments and more precise marketing strategies. Notably, the company highlighted a significant rise in digital marketing business income, increasing from approximately RMB5.9 million to RMB18.2 million. This growth is linked to expanded collaborations with renowned lifestyle service brands in China and strengthened relationships with financial institutions. The company will release full financial results by the end of March 2025.